VALUED PARTNERS,
For years, we have been searching for a more effective way to keep every member of our global DLX community included, informed, and empowered. To accomplish that, we’ve created a quarterly newsletter, a central place to keep you connected to what’s happening across DLX.
The core goal of this is to help keep you more informed and, therefore, able to help guide where we go as a company.
TOPICS INCLUDE
TOPICS INCLUDE
• New product launches
• Upcoming events in the coming quarter
• Global and internal DLX news
• Spotlights on your work with and for your customers
A NEWSLETTER THAT FOCUSES ON YOU
A NEWSLETTER THAT FOCUSES ON YOU
This newsletter is designed to highlight you, the experts in your fields. Whether you are a DLX Dealer, a DLX Sales Ambassador, or a Champion Customer, we rely on you and on your ability to share experiences and knowledge.
Your insights and stories help others understand the true value of DLX products and services. While we believe strongly in what we create, it means little unless you are empowered to confidently represent the products to your customers.
Our Commitment to You
Our Commitment to You
We will continue providing:
• Best practices
• Lessons learned
• Tools and support needed to strengthen both you and DLX
We rely on your perspective—from your markets, regions, and day-to-day interactions—to help shape our joined future. You provide feedback that no one else can, which will help us all achieve greater success.
FOR ALL OF OUR PARTNERS
FOR ALL OF OUR PARTNERS
In the coming week, we will be reaching out to each of you individually to ensure you:
• Know your key points of contact within DLX
• Understand what resources are available to you
• Know how to request support effectively from the DLX team
Our available resources will continue to expand through tools such as these quarterly newsletters, ensuring you stay informed about the latest and most valuable support services we offer.
Celebrating Our PARTNER
Celebrating Our PARTNER
Another essential element is collaboration and shared success across our Global Partner Network.
To support this, we will regularly highlight:
• Partners doing exceptional work
• Innovations and success stories from around the world
• Insights that will help Partners succeed
If you have a story, accomplishment, or best practice worth sharing, please share it with us by clicking the button below. Or you can contact your DLX Team Member.
Looking Ahead
Looking Ahead
We are excited to work alongside you as we finish this year strong. As we enter 2026, we are confident that, together, we will continue to thrive and equip our customers with the best products possible to help them accomplish their missions!
NEWSLETTER TOPICS
Product spotlight
Power Logix Expeditionary Solar Array (PLEx Convoy)
This system delivers reliable, renewable power wherever your operation demands it.
The Power Logix Expeditionary solar array, PLEx Convoy, is a mission-ready solar charging system built for maximum flexibility in the field.
It can be mounted on:
• Shelter roofs
• Parked vehicles
• Collapsible ground mount systems modeled after the ASAP shelter framework
Performance and Capabilities
This 440W array is designed to charge the PLEx HQcase, but custom adapters can provide connectivity to a wide range of power systems. When greater output is required, you can daisy chain up to four Convoys for a total of 1,760W.
Our patent-pending tension strap technology secures the panels while adding a slight curve for additional rigidity and improved airflow. This design creates natural cooling shade and helps optimize electrical performance.
Competing solar charging options simply do not match the wattage, weight, durability, ease of use, versatility, or price of the PLEx Convoy.
Our new 7,900 m² (85,000 sf) facility, Hustle House, now brings all production and manufacturing under one roof.
This new space gives our teams the room and resources to:
• Work more efficiently
• Scale operations as demand grows
• Collaborate across departments more seamlessly
Spark Shop Expansion
DLX at the 2025 NUSAR Conference
Global Collaboration in Japan
SALES & MARKETING TOOLS
A Stronger Digital Presence for a Stronger DLX
We’re excited to announce the complete redesign of our website. Built on a stronger framework to deliver faster performance, more innovative tools, and enhanced access to key resources for both Dealers and Sales Ambassadors.
As DLX continues to grow its catalog and capabilities, we recognized the need for a more powerful and organized platform to consolidate all our product information.
The new site was shaped through in-depth user experience analysis and advanced data processing technology, enabling:
• Faster navigation
• Smarter search results
• Seamless flow of information
The result is a cleaner, more intuitive experience where product details and resources are easily accessible, continuously available online, and designed to support your work in the field.
What’s New on Our Website
• Improved product organization for easier browsing and search function
• New product sheets available for download
• Enhanced e-commerce functionality
• Updated visuals and layout for a cleaner, modern look to improve user experience
• Optimized performance with faster load times
• Better access to videos, manuals, and support materials to highlight products and services
• More intuitive structure tailored for Dealers and Sales Ambassadors
• Strengthened SEO and site performance, helping DLX rank higher and stay competitive online
Explore the New About Us Page
We invite you to visit our updated About Us page, which reflects the significant progress DLX has made.
In the early days of Deployed Logix, we often heard:
“I didn’t realize you were so small.”
Today, as our operations and impact expand, that sentiment has evolved to:
“I didn’t realize you were so big.”
Perception may lag behind reality, but our mission, capabilities, and commitment have never been more straightforward.
DLX has built deep resources, proven expertise, and forward momentum, enabling us to support mission-critical operations worldwide. The new About Us page reflects that strength and the confidence in who we are today.
FROM TRADE SHOW TO TRUSTED PARTNER
Building a Legacy of Reliability
For more than 40 years, KADIMEX has been a cornerstone of Poland’s firefighting community.
What began as a small supplier to local brigades has evolved into a respected name recognized for its reliability, expertise, and commitment to the emergency services.
Under the leadership of Mateusz Olszewski and his business partner, KADIMEX has expanded beyond its firefighting roots — now serving police forces, civil protection units, and the military. This growth reflects a deliberate strategy to support the broader emergency response community.
A Chance Encounter That Sparked a Partnership
The turning point came at Interschutz 2022, the world’s largest trade fair for fire and rescue services.
It was there that KADIMEX first connected with DLX, setting the stage for a collaboration that would soon reshape their market.
By the end of 2022, the partnership was formalized, and by 2023, KADIMEX and DLX were working together to supply cutting-edge equipment to the Polish State Fire Service.
Introducing DLX to Poland
With that milestone achieved, 2024 became a year of consolidation and expansion.
Michał Majek joined as the DLX Specialist for Poland, receiving training both locally and at the DLX Global Partner Conference.
In March, he joined Mauricio from DLX for a series of small demonstrations. The success of those visits inspired a larger effort, a 10-day roadshow through central, eastern, and northern Poland.
During this tour, they visited:
• Municipal authorities
• Local fire stations across multiple regions
• Major industrial organizations such as Pern, which operates its own firefighting units
These visits helped solidify KADIMEX’s reputation as an innovator and gave DLX a strong foothold in a previously closed market.
A Partnership Built on Trust and Shared Vision
What began as a single conversation at a trade show has evolved into a strategic partnership built on trust, collaboration, and shared ambition.
Today, Michał Majek serves as a trusted local contact, while Mauricio maintains a consistent DLX presence in Poland.
Together, they are opening new doors for innovation in firefighting and civil protection, demonstrating how the right partnerships can transform opportunity into lasting impact.
SUPPORTING UK EMERGENCY MEDICAL TEAM OPERATIONS IN ETHIOPIA
Expanding Global Partnerships
Deployed Logix continues to strengthen its global network of partnerships with the launch of a new Type 1 field hospital in Addis Ababa, Ethiopia.
The hospital represents a generous donation from the UK’s Foreign, Commonwealth & Development Office (FCDO) to the Ethiopian Ministry of Health.
Hands-On Collaboration and Training
In June 2025, DLX was on-site for a joint, two-day UK EMT / Ethiopia EMT training exercise (SIMEX).
During this event, DLX provided consultation, setup support, and hands-on training for both emergency medical teams.
The exercise included:
• The construction and setup of the new field hospital
• A formal donation ceremony
• A humanitarian crisis simulation requiring emergency medical triage and patient care
This real-world simulation tested each team’s ability to deploy rapidly, coordinate effectively, and deliver life-saving care under pressure.
Q4: TURNING MOMENTUM INTO RESULTS
The fourth quarter isn’t just the end of the year
it’s the final stretch where every ounce of momentum matters
This is when deals close, relationships strengthen, and our team once again proves that we are The Team Behind Your Team®.
Q4 is our opportunity to harness the energy built throughout the year through demos, deployments, and customer wins while turning it into results that carry us across the finish line and launch us into the new year with even greater momentum.
The playbook is simple:
Finish strong. Stay sharp. Keep our eyes on what’s next.
Innovation in Action
This quarter also marks a significant milestone; it is the first time we have built a system of this kind.
It demonstrates our ability to collaborate with partners to create tailored, mission-specific solutions, even when projects fall outside our standard scope of work.
Collaboration is at the heart of everything we do:
We listen, adapt, and deliver solutions that meet the real-world needs of our clients and their communities.
1. DOUBLE DOWN ON CUSTOMER RELATIONSHIPS
- Convert demos into deals: Follow up quickly on every training, visit, and demonstration. Momentum is highest right after customers see our shelters, cases, or decon systems in action.
- Highlight urgency: Many agencies operate on “use it or lose it” budgets at year-end. We’ve positioned DLX® solutions as ready-now, mission-proven investments that maximize the use of remaining funds.
- Leverage referrals: Encourage satisfied customers to connect us with their peers in other agencies. Word of mouth is strongest after successful deployments.
2. STREAMLINE OPERATIONS FOR QUICK WINS
- Tighten logistics: Ensure demo equipment, shelters, and cases are staged and ready, reducing lead times when opportunities arise.
- Empower the field team: Equip Sales Ambassadors with updated collateral, success stories, and ROI tools to accelerate conversations.
- Align support teams: Marketing, STIG, and Power Logix® can proactively prepare materials and resources to minimize bottlenecks.
3. SET THE STAGE FOR NEXT YEAR
- Review Q3 wins: Identify which strategies, markets, and verticals worked best, then double down on them in Q4.
- Build the pipeline: Even if a deal won’t close before year-end, position DLX® strongly for Q1 by securing commitments, scheduling follow-ups, and laying the groundwork early.
- Celebrate and refuel: Recognize team efforts, celebrate successes, and maintain high motivation.
Culture fuels performance, and DLX® thrives when every team member feels the impact of their hustle
Dealer spotlight
Paladius — Building a Legacy of Service and Innovation in Puerto Rico
In December 1986, Puerto Rico faced a tragedy that reshaped its emergency response community. The Dupont Plaza Hotel fire was a catastrophic event that claimed 97 lives. It was a defining moment for the island’s first responders and a call to action for those determined to make a difference.
One of those people was Carlos Riego, who was already working in the fire industry and saw both a challenge and an opportunity to make a difference.
In 1991, alongside his wife Maria Maldonado, he founded Industrial Fire Products Corp., a family-owned business dedicated to advancing firefighting and rescue capabilities across Puerto Rico.
Together, they introduced new technology, training, and innovation, establishing the company as a trusted leader in the field.
As the business evolved, so did its vision. In 2022, Industrial Fire Products rebranded as Paladius, marking a new chapter of growth and expansion. Built on around-the-clock support, strategic partnerships, and community-focused innovation.
A Conversation with Alberto Riego, General Manager of Paladius
We sat down with Alberto and Paloma Riego, leaders of Paladius’s new generation, to gain a first-hand perspective on what it means to be a DLX® dealer and how this partnership continues to strengthen emergency response capabilities in Puerto Rico and beyond.
FAQ
Q: How did you first get involved as a DLX® dealer
A: From the very beginning. We had worked with JJ in his previous company, and when he launched DLX, we were there to support him. JJ understood Puerto Rico’s local needs, and once the ASAP® product line came out, it opened the market for us. The product spoke for itself, and over the years, we’ve only strengthened our relationship and grown together.
Q: How has working with DLX impacted the value you deliver to your clients
A: DLX allows us to deliver faster, safer, and more intuitive deployments. Clear manuals, consistent labeling, and straightforward layouts make the systems easy to use in the field.
Just as necessary, the factory support has been excellent, DLX has come to Puerto Rico to train alongside our customers, and that direct involvement builds absolute confidence.
Q: How has DLX contributed to Paladius’s growth and evolution?
A: They’ve helped us take on larger proposals and design custom shelter solutions for specialized needs.
When a project required a different layout or configuration, DLX collaborated with us to make it happen. That collaboration led to major wins for both companies.
Q: What sets DLX apart from other brands on the market?
A: Their customer focus and genuine partnership. DLX invests in quality training, engages openly on projects of any size, and treats distributors and end users as one team.
That level of collaboration is rare, and it makes a difference.
Q: Can you share an example of DLX products making a difference in a mission?
A: During the COVID-19 pandemic, the Municipality of Canóvanas rapidly deployed an ASAP X-Series drive-thru setup for testing and vaccinations.
The system’s speed and clarity reduced friction for staff and the community. DLX team members supported on-site training and delivery, which made a real impact.
Q: Among the DLX product lineup, which one do you prefer and why?
A: The ASAP Shelter family — especially the newer ASAP 18. It captures what DLX does best: fast, reliable, and field-ready solutions.
Our customers appreciate its balance of durability, weight, and deployment speed.
Q: What new DLX products would you like to offer next?
A: We’re excited to integrate battery and solar solutions more deeply, and to develop remote drone-operations concepts. Command posts that pair shelters with modern power and communications.
Moving away from generators toward cleaner, quieter systems is a big opportunity.
Q: How does Paladius envision its transformation with DLX in the coming years?
A: We see continued growth across Puerto Rico and the Caribbean, with more technology in the mix — particularly drones — along with stronger training, demos, and support networks.
As DLX expands beyond shelters, we see opportunities to offer more complete, cost-effective solutions that modernize logistics and readiness together.
A Partnership Rooted in Progress
From tragedy to transformation, Paladius has become a symbol of resilience, innovation, and service values that align perfectly with the DLX mission.
Together, DLX and Paladius continue to raise the standard for emergency response readiness across the region and beyond.
COME AND SEE US
UPCOMING SHOWS AND EVENTS
International
| Date | Event | Location |
|---|---|---|
| Nov 10–13, 2025 | Rescue Days | Nagaoka, JP |
| Nov 19–21, 2025 | SIDEX | Singapore, SG |
| Nov 19–22, 2025 | International Mining Convention | Acapulco, MX |
| Nov 26–28, 2025 | Annual Meeting of UNDAC & INSARAG of the Americas Region | Curitiba, BR |
| Dec 1–3, 2025 | Expo-Defensa | Bogotá, CO |
| Feb 10–12, 2026 | Defence Leaders | Krakow, PL |
| Jun 1–6, 2026 | INTERSCHUTZ | Hanover, DE |
In the United States
| Date | Event | Location |
|---|---|---|
| Nov 5–7, 2025 | REMSS | Oklahoma |
| Nov 10–12, 2025 | NUSAR | Florida |
| Dec 1–3, 2025 | NPCPC | Texas |
| Dec 4–6, 2025 | Fire Chief’s Assoc. Conference | Hawaii |
| Dec 4–6, 2025 | Oregon State Sheriff’s Association | Oregon |
| Dec 4–6, 2025 | SOF Irregular Warfare Symposium | Florida |
| Feb 3–5, 2026 | IMTA | Washington |
| Apr 20–25, 2026 | FDIC | Indiana |
| Apr 29–30, 2026 | Warrior West | California |
| Jun 25–25, 2026 | Warrior East | Virginia |
Ideas, Suggestions or Comments? Contact us: dealers@deployedlogix.com
Would you like to be featured in our next Dealer Spotlight? Let us know!